## Fixing our addiction to oil

### November 1, 2009

Presentation: T. Boone Pickens on reducing our addiction to oil

Just in time for the winter season when heating demand skyrockets.

This 4-minute presentation by a well-known figure does a great job of explaining what the problem is, and how we can begin to fix it.

What’s important is not only the topic of dependency on oil, but the fact that a short and concise presentation by people with influence can go a long way in clearly explaining problems and motivating people to believe that the solution isn’t very far out.

The solutions always tend to be straight-forward. It’s the leadership or willingness to “move” that seems to be lacking. It’s a great question to ask ourselves the next time we face a “crisis” – are we really stalling because the solution is too complex, or because we’re just not willing to take that first step?

## Math, or marketing?

### September 1, 2009

Here’s a math problem that we all can relate to, courtesy of Seth Godin.

Let’s say you are the Gasoline Czar, and your

goal is to reduce gasoline consumption.And let’s say there are only two kinds of cars in the world. Half of them are Suburbans that get 10 miles per gallon and half are Priuses that get 50 miles per gallon.

If we assume that all cars drive the same number of miles, which would be a better investment:

Option 1: Put new tires on all the Suburbans so that their mileage improves to 13 miles per gallon.

Option 2: Rewire all the Priuses so they get 100 miles per gallon (doubling their average!)

Half the challenge is doing the math.

The second half (and more important part when looking to introduce change in society) is **explaining** the results in **clear and simple** language, so people understand **why**.

Answer: here’s a video on how to figure out the answer

**So what, you ask? **Why did I ask you to do this math problem?

I guarantee you that all the marketing in the world hasn’t convinced you of the importance of ensuring your tires are in good condition and fully inflated. However, this simple brain teaser hammered the point home to you. We now believe it because someone has shown us the same fact in a creative, eye-opening way.

Cost of brain teaser: $0.00

Cost of marketing the need to maintain tires: millions of dollars

We’re all experts in something. What if we used our knowledge to explain macro problems in a creative way that people can relate with?